Hello
My name is Jon Bassett and I founded Family Forever Apparel in 2023. I built this brand with a vision of creating an a community where people feel seen, connected, and part of something... a family. Behind each design is the intention to bring people together, where individuality is respected, and culture is celebrated. This is more than just a brand, its a movement.
The Logo
The melting, or dripping heart speaks to the depth of emotion, love, and loyalty that can't be boxed in. It's raw, real, and always flowing. At the center of the heart is the symbol for Family Forever (a forward and backwards F combined) which serves as a reminder that no matter where life pulls us, we stay rooted in the bond that started it all. The Family Forever symbol also has a hidden meaning to me and my family. The forward and backwards F also represents a big T and little t combined, for my sons, Tatum and Townes.